In the consistently developing domain of showcasing, computerized promoting remains as a foundation for organizations endeavoring to flourish in the present market. With the remarkable development of online stages and the rising dependence on computerized mediums, the meaning of advanced promoting couldn't possibly be more significant. This article fills in as a thorough manual for understanding and tackling the force of computerized publicizing.
There are a plethora of platforms and approaches to digital advertising, each with its own unique opportunities to connect with target audiences and produce meaningful outcomes. From web index advertisements on Google to supported content via virtual entertainment stages like Facebook, Instagram, TikTok, and LinkedIn, the roads for arriving at potential clients are immense and differed. Also, arising channels like Snapchat, Reddit, Spotify, and Amazon Promoting present further open doors for organizations to extend their span and intensify their image presence.
We'll go over the major players in digital advertising, the role of digital marketing agencies, the intricacies of platforms like Google Ads and social media advertising, and the best practices for creating successful digital advertising campaigns in the following sections. Go along with us on this excursion as we explore the powerful universe of computerized publicizing and open the keys to driving development and progress in the advanced age.
Understanding Digital Advertising: A Comprehensive Overview
Digital advertising is the strategic promotion of products, services, or brands through various online channels to reach and engage with target audiences. Its significance lies in its ability to leverage the vast reach and targeting capabilities of the internet to deliver targeted messages to potential customers, driving brand awareness, lead generation, and sales conversions.
Types of Digital Advertising
Social Media Ads: Social media platforms like Facebook, Instagram, TikTok, and LinkedIn offer powerful advertising solutions that allow businesses to target specific demographics, interests, and behaviors. These ads can take the form of sponsored posts, carousel ads, video ads, and more, appearing seamlessly within users' feeds.
Search Engine Ads: Search engine advertising, commonly known as pay-per-click (PPC) advertising, enables businesses to bid on keywords relevant to their products or services and display ads prominently in search engine results pages (SERPs). Google Ads is the most prominent player in this space, offering a variety of ad formats including text ads, display ads, and shopping ads.
Display Ads: Display advertising involves the placement of visual ads, such as banners or interactive multimedia ads, on third-party websites and apps. These ads can be targeted based on demographics, interests, or website content, allowing advertisers to reach specific audiences across the web.
Video Ads: Video advertising has become increasingly popular, with platforms like YouTube offering extensive opportunities for businesses to showcase their products or services through pre-roll, mid-roll, or post-roll video ads. These ads can be targeted based on user demographics, interests, and viewing behavior.
Native Ads: Native advertising blends seamlessly with the content of the platform on which it appears, providing a non-disruptive and engaging advertising experience for users. These ads can be found on social media feeds, websites, and even within mobile apps, delivering relevant content that resonates with the audience.
Remarketing Ads: Remarketing, or retargeting, ads target users who have previously interacted with a brand's website or app, serving them personalized ads based on their past actions. This tactic helps businesses re-engage with potential customers and drive them towards conversion.
By understanding the diverse array of digital advertising options available, businesses can tailor their strategies to align with their goals, target audience, and budget, ultimately maximizing their ROI and achieving sustainable growth in the digital marketplace. Learn more on Pay Per click Advertising on this google webinar.
Central parts in Advanced Publicizing: Uncovering the Forces to be reckoned with
In the powerful scene of advanced publicizing, a few stages have arisen as central participants, each offering particular highlights and crowd socioeconomics. Understanding these stages is vital for organizations planning to create compelling publicizing methodologies that reverberate with their main interest groups. We should dig into the key part in advanced publicizing and investigate what separates them:
1. Google Ads
Google Ads, the undisputed market leader in online advertising, offers a comprehensive suite of advertising options to reach users across its extensive network, which includes YouTube, the Google Search Network, and the Display Network. Advertisers can tailor their ads based on keywords, demographics, interests, and behavior with its sophisticated targeting options. Google Advertisements is great for organizations hoping to catch high-expectation clients effectively looking for items or administrations.
2. Facebook Ads
With over 2.8 billion month to month dynamic clients, Facebook offers unmatched reach and focusing on abilities for promoters. Facebook Promotions empower organizations to make exceptionally captivating advertisement designs, including photograph promotions, video promotions, merry go round advertisements, and the sky is the limit from there, and target clients in light of socioeconomics, interests, ways of behaving, and even associations. Facebook Ads are ideal for businesses looking to raise brand awareness, increase website traffic, and generate leads due to its advanced audience segmentation options.
3. TikTok Ads
TikTok has quickly arisen as a force to be reckoned with in the realm of virtual entertainment, flaunting north of 1 billion month to month dynamic clients universally. TikTok Promotions permit organizations to use the stage's connecting with and vivid short-structure video content to contact a different crowd of Gen Z and Recent college grads. With its imaginative promotion designs, remembering for feed advertisements, marked hashtags, and marked impacts, TikTok Promotions offer novel open doors for organizations to associate with more youthful socioeconomics in inventive ways.
4. LinkedIn Ads
Professionals and businesses looking to network, hire talent, and showcase their expertise rely on LinkedIn. LinkedIn Ads are an invaluable tool for B2B marketers because they enable businesses to target professionals based on their job title, company, industry, skills, and more. With its promotion organizations, for example, supported content, supported InMail, and text advertisements, LinkedIn Advertisements assist organizations with driving brand mindfulness, lead age, and thought authority inside their objective ventures.
5. Others
Notwithstanding these key part, different stages like Instagram, Snapchat, Twitter, Pinterest, and Reddit additionally offer hearty promoting arrangements customized to explicit crowd socioeconomics and content organizations. Every stage has its remarkable assets and elements, taking special care of assorted promoting goals and crowd inclinations.
By understanding the extraordinary elements and crowd socioeconomics of these central parts in advanced publicizing, organizations can decisively assign their promoting spending plans and make customized crusades that actually draw in and reverberate with their main interest groups across different web-based stages.
Computerized Advertising Offices: Hoisting Your Promoting System
In the speedy universe of computerized promoting, organizations frequently go to computerized showcasing organizations to explore the intricacies and amplify the viability of their advertisement crusades. These offices act as significant accomplices, utilizing their aptitude, assets, and industry experiences to drive outcome in the consistently developing computerized scene. How about we investigate the job of computerized showcasing organizations and the advantages they offer of real value:
Prologue to Advanced Advertising Organizations
Computerized showcasing organizations are specific firms that give a scope of administrations pointed toward assisting organizations with accomplishing their promoting objectives in the advanced domain. From creating key publicizing efforts to overseeing web-based entertainment presence and improving site execution, these organizations offer a thorough set-up of administrations custom fitted to meet the interesting requirements of every client. With their finger on the beat of the most recent patterns and innovations, computerized promoting organizations assume a pivotal part in assisting organizations with remaining on the ball in the present cutthroat commercial center.
Reasons to Work with a Digital Marketing Firm
Experience and knowledge: Advanced promoting organizations utilize old pros with broad involvement with different aspects of computerized publicizing, including effort procedure, content creation, investigation, and streamlining. By taking advantage of their aptitude, organizations can profit from demonstrated techniques and best practices that drive results.
Asset Productivity: Re-appropriating advanced promoting assignments to an office permits organizations to let loose inside assets and spotlight on center activities. Offices approach progressed devices, innovations, and industry associations, empowering them to execute crusades all the more proficiently and cost-really.
Versatility and Adaptability: Advanced advertising organizations offer versatile arrangements that can adjust to the developing necessities and targets of organizations. Whether it's starting another item, entering another market, or increasing existing efforts, offices give the dexterity and adaptability expected to explore changing conditions and jump all over chances.
Services in their entirety: From crusade arranging and execution to execution following and improvement, computerized showcasing organizations offer start to finish arrangements that cover each part of the publicizing venture. This comprehensive methodology guarantees that organizations get consistent and coordinated administrations that drive most extreme effect and return for capital invested.
How to Get Around the Difficulties of Digital Advertising
The computerized promoting scene is immense and continually developing, with new stages, innovations, and patterns arising at a fast speed. Computerized showcasing offices act as believed guides, assisting organizations with exploring this perplexing territory with certainty and lucidity. Whether it's translating the complexities of crowd focusing on, streamlining promotion imaginative for greatest commitment, or deciphering information to gather significant experiences, organizations give the aptitude and direction expected to settle on informed choices and accomplish wanted results.
In conclusion, digital marketing agencies are essential in assisting companies in realizing the full potential of their digital advertising campaigns. By utilizing their mastery, assets, and industry experiences, organizations enable organizations to make effective missions that drive development, commitment, and outcome in the present computerized first world.
Google Ads: Empowering Your Online Presence
In the realm of online advertising, Google Ads stands tall as the cornerstone of digital marketing strategies, offering a powerful platform for businesses to reach their target audiences with precision and impact. Let's delve into the intricacies of Google Ads, its key components, and strategies for maximizing its effectiveness:
Overview of Google Ads
Google Ads, formerly known as Google AdWords, is Google's online advertising platform that allows businesses to create and display ads on Google's search engine results pages (SERPs), as well as across its extensive network of partner websites and apps. With Google Ads, businesses can target users based on keywords, demographics, interests, and more, ensuring that their ads are seen by the right audience at the right time.
Key Components of Google Ads
Campaigns and Ad Groups: Google Ads is organized into campaigns, each of which contains one or more ad groups. Ad groups house individual ads and keywords, allowing advertisers to organize their campaigns based on themes, products, or target audiences.
Keywords: Keywords are the foundation of Google Ads campaigns, determining when and where ads will appear in search results. Advertisers bid on keywords relevant to their products or services, with higher bids typically resulting in better ad placement.
Ad Formats: Google Ads supports various ad formats, including text ads, display ads, video ads, shopping ads, and more. Each ad format offers unique advantages and can be tailored to suit different advertising goals and target audiences.
Ad Extensions: Ad extensions enhance the visibility and relevance of ads by providing additional information such as phone numbers, addresses, links to specific pages, and more. Advertisers can use ad extensions to improve ad performance and provide users with valuable information upfront.
Google Ads Account Setup and Keyword Planning
Setting up a Google Ads account involves creating campaigns, selecting relevant keywords, writing compelling ad copy, and defining targeting parameters. Keyword planning is a critical step in this process, as it determines which search terms will trigger ads to appear. By conducting thorough keyword research and analysis, advertisers can identify high-performing keywords with sufficient search volume and competition levels.
Tips for Optimizing Google Ads Campaigns
Targeting: Refine targeting parameters to reach the most relevant audience for your products or services. Utilize audience targeting options such as demographics, interests, and remarketing to tailor ads to specific customer segments.
Ad Copy: Write compelling ad copy that highlights unique selling points, features, and benefits. Incorporate relevant keywords into ad headlines and descriptions to improve ad relevance and quality score.
Ad Extensions: Take advantage of ad extensions to provide additional information and encourage user engagement. Experiment with different ad extensions such as sitelinks, callouts, and structured snippets to enhance ad visibility and performance.
Monitoring and Optimization: Regularly monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and cost-per-acquisition (CPA). Use data-driven insights to identify areas for improvement and optimize campaigns accordingly, adjusting bidding strategies, targeting parameters, and ad creative as needed.
Budget Management: Set realistic budget limits and allocate funds strategically across campaigns and ad groups. Monitor budget pacing and adjust bids and budgets based on performance and ROI goals to ensure efficient use of advertising spend.
By mastering the nuances of Google Ads and implementing best practices for campaign setup, keyword planning, and optimization, businesses can unlock the full potential of this powerful advertising platform and drive meaningful results for their online advertising efforts.
Online Entertainment Publicizing: Enrapturing Your Crowd
In the present computerized scene, virtual entertainment promoting has turned into a foundation of showcasing systems, offering organizations unmatched chances to associate with their ideal interest groups in significant ways. Let's look at how social media advertising came to be, how to make campaigns that work, and the unique audience targeting options that key platforms offer:
Prologue to Online Entertainment Promoting
Web-based entertainment publicizing includes paid limited time exercises on well known virtual entertainment stages like Facebook, Instagram, TikTok, LinkedIn, Snapchat, and Twitter. These stages furnish organizations with integral assets and elements to arrive at their interest groups, assemble brand mindfulness, drive site traffic, and produce leads or deals. With billions of dynamic clients around the world, virtual entertainment stages offer unmatched reach and commitment potential for organizations of all sizes and enterprises.
Ways to make Powerful Online Entertainment Promotion Missions
Understand Your Listeners' perspective: Comprehend your main interest group's socioeconomics, interests, ways of behaving, and trouble spots to make profoundly designated and significant promotion crusades. To gather data and improve your targeting strategy, make use of the audience insights and analytics tools offered by social media platforms.
Convincing Visuals and Duplicate: Utilize captivating ad copy and visually appealing videos to pique the interest of your target audience. Utilize top notch pictures or recordings that grandstand your items or administrations in real life, joined by brief and convincing informing that features key advantages and offers.
Clear Source of inspiration (CTA): Incorporate an unmistakable and convincing source of inspiration (CTA) in your promotions to provoke clients to make wanted moves, for example, "Shop Currently," "Find out More," "Join," or "Reach Us." Make sure your CTA is distinctive and in line with your campaign's goals.
A/B Testing: Through A/B testing, try out a variety of ad creatives, messaging, audience segments, and placement options to see what works best for your target audience. Test factors, for example, promotion duplicate, pictures, titles, CTAs, and crowd focusing on boundaries to improve crusade execution.
Improve for Portable: Your social media ads should be optimized for mobile devices, with responsive design, quick load times, and mobile-friendly formats, given the prevalence of mobile usage. Test your promotions on different cell phones and screen sizes to guarantee a consistent client experience.
Screen and Measure Execution: Routinely screen key execution measurements like reach, commitment, active visitor clicking percentage (CTR), transformation rate, and return on promotion spend (ROAS). To get the most out of a campaign's effectiveness and return on investment, make use of data-driven optimizations and the insights from analytics dashboards to pinpoint areas in need of improvement.
Understanding Special Crowd Focusing on Choices
Every virtual entertainment stage offers exceptional crowd focusing on choices that permit organizations to arrive at explicit socioeconomics, interests, ways of behaving, and psychographics. Here is a concise outline of crowd focusing on choices presented by key stages:
Facebook and Instagram: Target clients in view of socioeconomics, interests, ways of behaving, associations, and custom crowds. Influence progressed focusing on highlights like copy crowds and retargeting to arrive at clients like your current clients or site guests.
LinkedIn: Choose professionals based on things like their skills, seniority, company size, industry, and job title. LinkedIn additionally offers account-based focusing on choices to arrive at explicit organizations or associations.
Twitter: Target clients in view of socioeconomics, interests, ways of behaving, and watchwords. Use Twitter's crowd division choices, including custom fitted crowds, to arrive at clients with pertinent informing in light of their inclinations and commitment history.
TikTok: Target clients in view of socioeconomics, interests, ways of behaving, and gadget types. Exploit TikTok's extraordinary promotion organizes and focusing on choices, for example, interest focusing on, custom crowds, and carbon copy crowds, to draw in with Gen Z and Recent college grads.
Snapchat: Target clients in view of socioeconomics, interests, ways of behaving, and area. Snapchat offers progressed focusing on choices like Snap Crowd Match, which permits organizations to transfer client records for retargeting, and Carbon copy Crowd focusing on, which helps arrive at clients like existing clients.
By carrying out these tips and utilizing the exceptional crowd focusing on choices presented by every virtual entertainment stage, organizations can make profoundly successful and connecting promotion crusades that resound with their ideal interest groups and drive substantial outcomes.
Beyond Social Media: Diversifying Your Advertising Channels
While social media advertising remains a powerful tool for reaching and engaging with audiences, businesses can further expand their reach and impact by exploring additional advertising channels. Let's delve into some of these alternative channels, including YouTube, Bing Ads, Amazon Advertising, Microsoft Ads, Reddit Ads, Spotify Ads, and more:
1. YouTube Advertising
YouTube, the world's largest video-sharing platform, offers a variety of advertising options for businesses looking to connect with audiences through video content. With YouTube Ads, businesses can reach viewers at different stages of their customer journey, including in-stream ads, video discovery ads, and bumper ads. YouTube's advanced targeting options and robust analytics enable advertisers to reach specific demographics, interests, and viewing behaviors.
2. BingAds
As the second-largest search engine, Bing offers advertisers a valuable opportunity to reach users who may not be active on Google. Bing Ads allow businesses to display ads on Bing search results pages, as well as on partner sites within the Bing Network. With features like keyword targeting, ad extensions, and audience segmentation, Bing Ads provide a cost-effective way to expand reach and drive traffic to websites or landing pages.
3. Amazon Advertising
With over 300 million active customer accounts, Amazon has become a dominant force in the e-commerce landscape. Amazon Advertising allows businesses to promote their products directly within the Amazon marketplace, reaching shoppers as they browse and search for products. Ad formats include sponsored products, sponsored brands, and sponsored display ads, with targeting options based on keywords, product categories, and shopper behavior.
4. Microsoft Advertising (formerly Bing Ads)
Microsoft Advertising, formerly known as Bing Ads, enables businesses to reach audiences across the Microsoft Search Network, including Bing, Yahoo, and AOL search results pages. With robust targeting options and ad formats such as text ads, shopping ads, and audience ads, Microsoft Advertising offers businesses a valuable opportunity to connect with high-intent users and drive conversions.
5. Reddit Ads
Reddit, often referred to as the "front page of the internet," boasts a highly engaged community of users across various niche interests and topics. Reddit Ads allow businesses to promote their products or services through sponsored posts, display ads, and video ads, targeting users based on subreddit interests, demographics, and geolocation. With its unique user-generated content and community-driven discussions, Reddit offers advertisers a platform to engage with passionate audiences in authentic ways.
6. Spotify Ads
Spotify, the leading music streaming platform, offers advertisers a unique opportunity to reach users through audio and video ads. With Spotify Ads, businesses can target listeners based on their music preferences, genre affinity, location, and device type. Ad formats include audio ads, video takeover ads, and sponsored playlists, allowing businesses to deliver targeted messages to users while they listen to music or podcasts.
7. Other Channels
In addition to the aforementioned channels, businesses can explore other advertising platforms and channels tailored to their specific industry or target audience. This may include niche advertising networks, industry-specific publications, influencer marketing platforms, podcast advertising, and more.
Advantages of Exploring Additional Advertising Channels
Diversified Reach: By expanding beyond social media, businesses can reach audiences across a broader spectrum of online platforms and channels, maximizing their exposure and engagement opportunities.
Audience Targeting: Each advertising channel offers unique targeting options and audience demographics, allowing businesses to tailor their messaging and reach specific segments of their target audience more effectively.
Reduced Competition: Some advertising channels may have lower competition compared to popular social media platforms like Facebook and Instagram, providing businesses with opportunities to stand out and capture attention in less saturated environments.
Cross-Platform Integration: Integrating multiple advertising channels into a cohesive marketing strategy allows businesses to amplify their message and reinforce brand presence across different touchpoints, increasing brand visibility and recognition.
By exploring additional advertising channels beyond social media, businesses can diversify their reach, target specific audience segments, and maximize their advertising ROI. By strategically leveraging the strengths of each channel and adapting their messaging to fit the unique characteristics of different platforms, businesses can unlock new growth opportunities and expand their digital footprint in the competitive online landscape.
Cost and Budgeting in Digital Advertising: Maximizing ROI
In the world of digital advertising, understanding costs and budgeting considerations is essential for maximizing return on investment (ROI) and achieving advertising objectives effectively. Let's explore the nuances of digital advertising costs, factors influencing campaign expenses, and strategies for optimizing budget allocation across different platforms:
Explanation of Digital Advertising Costs and Budgeting Considerations
Digital advertising costs encompass various expenses associated with creating, running, and optimizing advertising campaigns across online platforms. These costs may include:
Ad Spend: The amount of money spent on purchasing ad placements or impressions, typically measured on a cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA) basis.
Creative Production: Costs associated with creating ad creatives, including design, copywriting, photography, videography, and editing.
Agency Fees: Fees charged by digital marketing agencies for managing and optimizing advertising campaigns on behalf of clients.
Platform Fees: Some advertising platforms may charge additional fees for using advanced targeting options, ad formats, or premium placement.
Tools and Software: Costs associated with using advertising management platforms, analytics tools, and third-party software for campaign optimization and analysis.
Budgeting considerations in digital advertising involve determining the appropriate allocation of funds based on campaign objectives, target audience, industry competitiveness, and available resources. Businesses should establish clear goals, define key performance indicators (KPIs), and set realistic budgets that align with their advertising objectives and expected ROI.
Factors Influencing the Cost of Digital Advertising Campaigns
Several factors can influence the cost of digital advertising campaigns, including:
Competition: Higher competition for ad placements within specific industries or target demographics can drive up advertising costs, resulting in higher CPC or CPM rates.
Ad Relevance and Quality: Advertisers with more relevant and engaging ad creatives may receive higher ad placement priority and lower costs, as platforms reward quality and relevance with improved ad performance and lower CPC.
Targeting Parameters: The specificity and granularity of audience targeting parameters can impact campaign costs, with broader targeting resulting in lower costs but potentially lower relevance, and narrower targeting resulting in higher costs but higher relevance.
Ad Placement and Format: The placement and format of ads can influence costs, with premium placements or formats (e.g., video ads, sponsored content) typically commanding higher prices compared to standard ad placements.
Seasonality and Trends: Seasonal trends, events, holidays, and market dynamics can impact advertising costs, with increased demand during peak periods potentially leading to higher competition and costs.
Strategies for Optimizing Budget Allocation Across Different Platforms
To optimize budget allocation across different advertising platforms, businesses can implement the following strategies:
Prioritize High-Performing Platforms: Allocate a larger portion of the budget to platforms that have demonstrated strong performance and ROI in previous campaigns, based on historical data and analytics insights.
Test and Iterate: Experiment with allocating smaller budgets to test new platforms or channels, gathering data and insights to inform future budget allocation decisions based on performance metrics and ROI.
Set Clear Objectives and KPIs: Align budget allocation with specific campaign objectives and KPIs, focusing resources on platforms and tactics that are best suited to achieve desired outcomes.
Monitor and Adjust: Continuously monitor campaign performance and adjust budget allocations in real-time based on performance metrics, shifting resources to channels or strategies that are delivering the best results.
Diversify Strategies: Diversify budget allocation across a mix of platforms, ad formats, targeting options, and tactics to mitigate risk and maximize reach, ensuring a balanced and holistic approach to digital advertising.
Understanding digital advertising costs, considering key budgeting factors, and implementing effective strategies for optimizing budget allocation, businesses can maximize the efficiency and effectiveness of their advertising efforts, driving measurable results and achieving their marketing objectives in the competitive digital landscape.
Conclusion
In this comprehensive guide to digital advertising, we've explored a wide range of topics aimed at helping businesses navigate the complexities and maximize the effectiveness of their advertising efforts. Let's recap the key points discussed:
Understanding Digital Advertising Landscape: We began by providing an overview of various digital advertising platforms and methods, from social media ads to search engine ads, highlighting the importance of each in reaching and engaging with target audiences. Get inspired by this Pinterest pin on adcreative ai.
Harnessing Major Players: We delved into major players like Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, and more, understanding their unique features, audience demographics, and strategies for success.
Exploring Additional Channels: Beyond social media, we explored alternative advertising channels like YouTube, Bing Ads, Amazon Advertising, Microsoft Ads, Reddit Ads, Spotify Ads, and others, offering diverse opportunities for reaching audiences across different platforms.
Cost and Budgeting Considerations: We discussed the costs associated with digital advertising, factors influencing campaign expenses, and strategies for optimizing budget allocation to maximize ROI.
Creating Compelling Content: We provided tips for creating compelling ad content, emphasizing the importance of knowing your audience, grabbing attention, highlighting benefits, and optimizing for mobile.
A/B Testing and Data-Driven Decisions: We stressed the importance of A/B testing and data-driven decision-making in optimizing ad performance, encouraging businesses to continuously test, analyze, and iterate to improve results.
Measuring and Analyzing Performance: Finally, we discussed strategies for measuring and analyzing ad performance, setting clear goals and KPIs, using analytics platforms, tracking conversions, monitoring ROI, and iterating for optimization.
Explore and Experiment
As you embark on your digital advertising journey, we encourage you to explore and experiment with different platforms, ad formats, targeting options, and strategies. With a willingness to learn, adapt, and innovate, you can unlock the full potential of digital advertising and drive meaningful results for your business.
Reach Out for Assistance
Should you need further assistance, guidance, or consultation in navigating the complexities of digital advertising, we're here to help. Our team of experts is ready to assist you in crafting effective ad campaigns, optimizing performance, and achieving your marketing objectives.
Don't hesitate to reach out and take the next step towards digital advertising success. Your journey begins now. Let's make it remarkable together. Explore more information on this amazing Medium post.
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